by Val Swisher | Mar 31, 2014
If you are a writer like me, you probably think you’ve heard most of the words in the English language. Well, I’m here to tell ya that there are all kinds of wacky words out there that we have yet to put to good use. Dictionary.com has a slideshow section...
by Val Swisher | Mar 26, 2014
I really enjoyed Joe Pulizzi’s keynote at the Intelligent Content Conference this year. It is called “Unlocking Your Content’s Potential,” and you can see it on Slideshare here. There were two consecutive slides, in particular, that sparked my...
by Val Swisher | Mar 25, 2014
I always feel quite vindicated (and even elated) when The New York Times echoes something I have said. In yesterday’s issue, The Times published an editorial called, “Keep It Short.” The article is by Danny Heitman and is part of a series called,...
by Val Swisher | Mar 4, 2014
Don’t you love Grammar Girl? I do. Mignon Fogerty does an amazing job deciphering the intricacies of English grammar for all of us grown ups. In my inbox today was an email from her about National Grammar Day. National Grammar Day? Wow! Who knew. They even have...
by Val Swisher | Mar 3, 2014
 Another Intelligent Content Conference is now safely ensconced in the record books. I’ve been to a lot of trade shows in my time (too many, really), and I have to say that I think this year’s ICC was among the very best conferences I’ve ever...
by Val Swisher | Jan 26, 2014
Yesterday, I had the opportunity to speak on a panel at TC Camp. The topic for the panel was “What is Quality Content?” The first thing I noticed is that we have a difficult time defining the term quality when it comes to content. We all have ideas about...