by Val Swisher | Nov 8, 2012
I had a really interesting conversation today with my friend, Cheryl Landes. For those of you who don’t know Cheryl, she is a content organizer extraordinaire. Cheryl has tremendous experience – particularly in the indexing arena. And for those of you who...
by Val Swisher | Oct 21, 2012
One of the most important strategy guidelines for Global Content Creators is determining what and where you are going to translate, localize, or transcreate content. By what, we mean around what products and where those products fall in their lifecycle –...
by Val Swisher | Oct 12, 2012
This post is part of the Ten Golden Rules of Global Content Strategy series. Ah translation memory…That fabulous database that makes your translations faster, cheaper, and more consistent. I really like the concept of translation memory – it is very elegant and when...
by Val Swisher | Sep 23, 2012
This post is part of the Ten Golden Rules of Global Content Strategy series. The topic of global-ready content is one that I speak and write about all the time. Sometimes, I feel like a bit of a broken record. Yet I still find that customer after customer has content...
by Val Swisher | Sep 16, 2012
This post is part of the Ten Golden Rules of Global Content Strategy series. Let’s imagine for a moment that you work for a company that has a presence in many countries. And let’s say that your job is to create exciting, impactful marketing campaigns that...
by Val Swisher | Sep 9, 2012
This post is part of The Ten Golden Rules of Global Content Strategy series. A picture says 1,000 words. Well, yes. It does. So, you need to be careful about the pictures that you use in content that is destined for foreign lands. I know, this sounds simple and maybe...
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