by Val Swisher | Sep 23, 2012
This post is part of the Ten Golden Rules of Global Content Strategy series. The topic of global-ready content is one that I speak and write about all the time. Sometimes, I feel like a bit of a broken record. Yet I still find that customer after customer has content...
by Val Swisher | Sep 16, 2012
This post is part of the Ten Golden Rules of Global Content Strategy series. Let’s imagine for a moment that you work for a company that has a presence in many countries. And let’s say that your job is to create exciting, impactful marketing campaigns that...
by Val Swisher | Sep 9, 2012
This post is part of The Ten Golden Rules of Global Content Strategy series. A picture says 1,000 words. Well, yes. It does. So, you need to be careful about the pictures that you use in content that is destined for foreign lands. I know, this sounds simple and maybe...
by Val Swisher | Aug 23, 2012
This post is part of the Ten Golden Rules of Global Content Strategy series. Too many companies make the mistake of assuming their global audience speaks English. I hear it all the time. “We don’t need to translate. All of our customers can read...
by Val Swisher | Aug 18, 2012
This post is part of the Ten Golden Rules of Global Content Strategy series. The first rule of any content strategy, whether it is single-language or multilingual, is to make sure that you know all of the different places where your content is being created, stored,...
by Val Swisher | Aug 11, 2012
Last week, I wrote about having a global content strategy, what it is, and why it matters. In case you don’t want to go back and read the old post, here is the definition of global content strategy in a nutshell: A global content strategy is a structure for...
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