by Val Swisher | Aug 4, 2012
Content. Our world revolves around content. These days, buying decisions are often made based solely on content that describes a product, rather than direct interaction with the product itself. People consume more content in more ways than ever. We have printed books,...
by Val Swisher | Jul 9, 2012
We want to keep it cheeky.” “We’re afraid it will lose its punch.” “We’re very casual with our customers. It’s part of our brand.” Marketing content, by its very nature, is designed to be emotional. Your branding and messaging is specifically designed to set up an...
by Val Swisher | Feb 20, 2012
A couple of days ago, I noticed that a lot of people were looking at my now-famous post on Adobe Framemaker. It is the post that continues to live on in infamy. I noticed that many people were finding the post from a site called tecwriter.com. So, I decided to peruse...
by Val Swisher | Feb 11, 2012
This week, I spent a bunch of time reading. Well, to be honest, I usually spend a bunch of time reading. What caught my eye this week were articles about English and other languages. There is a lot being written lately about the importance of raising Americans to be...
by Val Swisher | Jan 28, 2012
Today, communities of interest that cut across traditional lines of demarcation are popping up around the world. Enthusiasm for technology and the global reach of the internet is leading the way. While Apple appears to be the most relevant example, it is not just...
by Val Swisher | Jan 10, 2012
In this video clip, Leonard Nimoy (the legendary Mr. Spock from Star Trek) interviews Steve Wozniak about the future of machine translation. Steve discusses the use of machine translation apps for the iPhone. You speak into your device in your native language and,...
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