by Val Swisher | Jan 8, 2012
Last week, I commented on Kare Anderson’s post in the Harvard Business Review about Crafting an Attention-Grabbing Message. In her post, Kare makes many valid points about how to create messages that are truly memorable. Kare lists three...
by Val Swisher | Jan 2, 2012
Social-media consultants will tell you that you are what you tweet … but here at Content Rules, we think your company is defined by its content strategy and in particular the style and word chooses you chose and hopefully use in a consistent manner across your...
by Val Swisher | Dec 10, 2011
Yesterday, GALA posted a blog article about a new project that is being undertaken by Translators Without Borders (TWB) and the Common Sense Advisory (CSA). The purpose of the project is to study the  relationship between the lack of available translations and...
by Val Swisher | Dec 8, 2011
Another interesting session I attended at the Gilbane Conference in Boston last week was called Creating Multilingual Taxonomies. The speakers, Heather Hedden and Ross Leher, were clearly experts in the field of taxonomy development. I enjoyed hearing their thoughts...
by Val Swisher | Nov 27, 2011
This article is by Elliot Telford, who is heading up customer support for the international campaign of compete.com. Compete.com is a website that helps companies analyze the online behavior of their customers. Though he is fluent in french and has lived in Europe,...
by Val Swisher | Nov 23, 2011
In this post on the Trusted Translations blog, the writer (Julia S.) describes the difference between pre-editing and post-editing content as part of the translation process. Her definition of pre-editing is as follows: “As the name suggests, pre-editing is the...
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