by Val Swisher | Jul 23, 2014
As I mentioned in my last guest blog post, my husband and in-laws are from Ecuador, so their first language is Spanish. I’m not a fluent Spanish speaker, and I have often had to deal with some relatives who know some English, but have not mastered enough English to be...
by Val Swisher | Jun 10, 2014
I recently came across a teeny tiny book filled with great stories about transcreation. It is called, “The Little Book of Transcreation,” by Louise Humphrey, Amy Somers, James Bradley, and Guy Gilpin. The book really is little. It is barely 3″ wide...
by Val Swisher | May 15, 2014
Transcreation is a big buzzword these days. Lots of people are talking about it. The most frequent question that I’m asked about transcreation is, “When should we transcreate content?” In this post, I share the top reasons you would transcreate your...
by Val Swisher | Mar 25, 2014
I always feel quite vindicated (and even elated) when The New York Times echoes something I have said. In yesterday’s issue, The Times published an editorial called, “Keep It Short.” The article is by Danny Heitman and is part of a series called,...
by Val Swisher | Feb 12, 2014
Every year for the past 10 years, John Yunker of Byte Level Research has produced his Web Globalization Report Card. John is clearly one of the leaders in the global content space. I have tremendous respect for him and the research he does. John just released the Web...
by Val Swisher | Dec 17, 2013
I am honored and delighted to be included in this year’s “50 Content Marketing Predictions for 2014,” published by the Content Marketing Institute. Joe Pulizzi and his gang have assembled an impressive list of predictions from some of the...
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