We’re All Bilingual Now
In his most recent Good Morning Geek post called Internet-Speak, Max Swisher discusses “…a new problem for modern people: We must all be bilingual and use the appropriate language depending on context. Teens in school must know how to talk online in...Making the Business Case for Intelligent Content
How DO you make a business case for intelligent content? Going the structured authoring route is not a cheap or simple decision. And, I would add, not everyone needs to do it. But, if you have decided that intelligent content is for you, you are going to have to come up with some significant bucks to make it happen properly. The beauty of Mark’s book is that he puts actual metrics and numbers against all of the things that we kinda-sorta-know save money when we move to a structured environment.
Using Video as a Universal Language
During my “off hours,” one of my favorite hobbies is knitting. Years ago, when my teenagers were babies, I used to knit a lot. Then, I kinda got out of practice. One day, I was walking by a yarn shop and I thought, “Yeah, I want to try knitting...Four S’s For Choosing Your Pivot Language
Zrendavir_ / Foter.com / CC BY-NC-SA According to my pals at Mirriam-Webster, a pivot is the central point, pin, or shaft on which a mechanism turns or oscillates. Similarly, a pivot language is the central language that is used to create all translations. For...Rule #10. If I’ve Told You Once…
This post is part of the Ten Golden Rules of Global Content Strategy series. “If I’ve told you once, I’ve told you 1,000 times…!” This is a phrase that my mother used to say to me all the time. For example, she’d say it when she...
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