It has always been theorized that highly creative work like writing, art, and design would be among the hardest to automate. However, with new advances in neural networks and artificial intelligence, impressive works can be generated in seconds using AI engines.

You may have seen extremely impressive examples of AI Art in recent weeks coming from tools like DALL-E or others using a similar methodology. You also may have heard about the scary capabilities of Large Language Models (LLMs) like ChatGPT, and how they could thoroughly disrupt numerous industries.

What will this mean for artists and writers in the short and long-term future?

What is Generative AI?

Generative AI systems typically use a combination of deep learning algorithms, such as convolutional neural networks (CNNs) and recurrent neural networks (RNNs), to analyze the data and generate new content. These algorithms are trained on the data by showing them many examples of the content they are expected to generate and then adjusting their internal parameters to produce outputs that are as similar as possible to the examples.

Once a generative AI system has been trained on a dataset, it can be used to generate new content by providing it with a set of input parameters, such as a seed text or a set of images. The outputs can be text, images, audio, or other types of content, depending on the type of data that the AI system was trained on.


One example of a generative AI system is ChatGPT, a variant of the GPT-3 model developed by OpenAI. ChatGPT is specifically designed as a chatbot and is able to generate responses to user inputs in a natural and engaging way.

For example, if a user asks ChatGPT a question, the user can follow up with another question or comment in response to the initial answer.

The chatbot can then generate a new answer based on the context of the conversation, creating the illusion of a natural back-and-forth conversation. In addition to its use as a chatbot, ChatGPT has also been used for other creative projects, such as generating poetry, lyrics, and even entire stories. The flexibility and power of ChatGPT make it a valuable tool for a wide range of applications. Since its initial release, users have been sharing amazing responses and coming up with a multitude of different use cases for such a dynamic tool.

Imagine the possibilities for drafting marketing materials or generating new ideas! In tandem with structured content and an effective content strategy, these AI tools could be leveraged to create iterations of existing content that match your cohesive brand style and voice. These tools could also be used as a chatbot trained on your existing data and prepared to answer any question a customer may have based on the information in your content. The possibilities are endless.

What Does AI Mean for Writers and Artists?

While many artists worry about the automation of their work, many have embraced this new technology and have implemented it into their workflows for initial sketches, outlines, and even getting through creative blocks. This has huge potential for creative professionals, allowing them to create new and original works without starting from scratch. This technology also has the potential to enable more people to have their creative ideas become reality, and make creation much more accessible to everyone, regardless of skill level or education.

There is always the concern that AI systems—including generative AI—could potentially replace human workers and take their jobs. This is a valid concern; however, it is important to remember that generative AI is a tool that can be used to augment and enhance human creativity, rather than replace it. While it is possible that the use of these tools could lead to some job losses or restructuring of responsibilities in the short term; it is more likely to create new opportunities and enable creative professionals to do their jobs more efficiently and effectively.

Generative AI is still in its early stages of development, and it is not yet capable of fully replacing human creativity. While it has the potential to generate new and original content, it is not yet able to replicate the full range of human creativity and expression. Humans are still needed to train and prompt these systems. As such, it is unlikely that generative AI will be able to fully replace human workers in the creative industries in the foreseeable future.

Kiam McQuaid
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