To Chunk or Not to Chunk? 3 Questions to Help You Decide
A question came up recently in a conversation about structured authoring and a migration into a component content management system: “If we’re not going to reuse this content, and it is always entirely unique, do we still need to chunk it into components?” The short...
Is Structured Content Ready for Pharma?
I’ve had more than one conversation over the past several years about whether pharmaceutical companies were “ready” for structured content. After all, many of the benefits of structured content roll up into one key business need: scale. And scale — the ability...
Why Structured Content is Essential for Big Companies – With or Without AI
I’m a huge fan of structured content. However, I sometimes worry that structured content is my hammer and therefore all content problems look like nails. To test this idea, I used the following definition of structured content: Content, whether in a textual,...
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