Lowering Risk in Pharma With Structured Content Authoring: What You Need to Know
To automate content development, pharmaceutical companies must move to structured content authoring.
Single-source publishing to multiple outputs for Pharma
In pharma, some digital marketing teams have embraced multi-channel publishing as a way to meet regulatory requirements.
What Pharma Labeling Content Can Teach Us About Content Reuse
Because labeling is global and requires localization, pharma companies gain even more benefit from content reuse.
Pharma Deserves Better
Legacy tools and processes no longer support the business objectives for pharma. The only way to meet the growing demands for more content, faster, is to adopt a structured content ecosystem.
Resistance Comes from a Place of Fear
To be successful, we need to get everyone on board with a change. Learn how to persuade people who are totally against change, including what stance to take and how to avoid getting pulled in emotionally.
There’s No Such Thing as a Perfect Structure
There is no such thing as a perfect structure because it is going to change over time. With new products and services should come new content types. And new content types often require new structures.
Buy this Book to learn exactly what it takes to deliver personalized experiences at scale.