by Val Swisher | Oct 17, 2012
Those of you who regularly read this blog might remember a rather intense discussion of Adobe FrameMaker that I started about a year ago. The basic premise of the post concerned my observations of my customers and their choices of tools over the years. When I first...
by Val Swisher | Sep 23, 2012
This post is part of the Ten Golden Rules of Global Content Strategy series. The topic of global-ready content is one that I speak and write about all the time. Sometimes, I feel like a bit of a broken record. Yet I still find that customer after customer has content...
by Val Swisher | Sep 9, 2012
This post is part of The Ten Golden Rules of Global Content Strategy series. A picture says 1,000 words. Well, yes. It does. So, you need to be careful about the pictures that you use in content that is destined for foreign lands. I know, this sounds simple and maybe...
by Val Swisher | Aug 18, 2012
This post is part of the Ten Golden Rules of Global Content Strategy series. The first rule of any content strategy, whether it is single-language or multilingual, is to make sure that you know all of the different places where your content is being created, stored,...
by Val Swisher | Jul 13, 2012
I love libraries. I always have. I believe that libraries are one of the greatest inventions of modern man. In fact, if I’m ever extremely wealthy, I am going to leave a good portion of my estate to a library (sorry kids!). As much as I love the library, there...
by Val Swisher | Jul 1, 2012
This week, I am very excited to be a guest blogger on the Content Marketing Institute blog. The topic is the key skills you need to create a corporate eBook. In addition to the skills you need (think “village”), I describe three different use cases for...
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