by Val Swisher | Mar 3, 2017
eBook The Ultimate Content Optimization Primer Download the PDF Download this ebook on content optimization and learn what it takes to streamline your content like never before! In this eBook, we demystify content optimization and show you how you can make your...
by Val Swisher | Feb 9, 2017
Where are the millennials? As a mid-20 something millennial, one of the first things I do when I get to a conference is take a big look around the room. I first check to see if I know anyone, as it’s always great catching up with someone you haven’t seen since the...
by Val Swisher | Jan 30, 2017
I’m not a politician. I’m a translation technology geek, a writer, and a wannabe linguist. But I have followed politics more actively during the last election cycle. I can’t avoid it. CNN is plastered all over every TV at my gym. The screens that aren’t carrying CNN...
by Val Swisher | Nov 28, 2016
Nope, that’s not a typo. Yes, I know it’s actually 2016. But sometimes it sure FEELS like it’s 2006 to me. I talk to content development professionals every day. They come from every industry, company size, and geographic location. And most of the conversations are...
by Val Swisher | Sep 26, 2016
Many people are confused by the terms taxonomy and terminology. Are they the same thing? Are they different? Do I care about one more than the other? If so, which? Defining Taxonomy and Terminology A  taxonomy is a way to classify words into hierarchical...
by Val Swisher | Jun 23, 2016
This post was originally published three years ago, today. It remains one of the most popular posts on the Content Rules blog. So here it is again for you. Just as important today as it was in 2013. I get a great feeling of satisfaction when all of my laundry is done....
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