20 Questions: A Game of Taxonomy
I was recently playing 20 Questions with my good friend John. The premise of the game is simple: One person, called the “answerer,” thinks of an object. The other player — the “questioner” — asks up to 20 yes-or-no questions in...
The Personalization Paradox: Why Companies Fail at Personalization
Content personalization has become the aspiration of modern communications. Companies large and small are on a quest to deliver the content a customer needs – and only that content — at the current part of the customer’s journey. Nothing more and nothing...
Survey results reveal trends in DITA satisfaction, success
The 2020 DITA satisfaction survey found some interesting connections between how satisfied an organization is with their DITA environment and how much planning they did prior to making the transition.
Does Size Matter? Best Practices vs. Practical Application for Task Topics
You’ll hear over and over again about how structured authoring topics should be short. Ultimately, the exact criteria you develop depends. Learn why.
Intelligent Content vs Structured Content: Demystifying the Difference
We hear a lot about intelligent content and structured content from our customers. Often, the terms are used as if they are synonyms. This causes confusion for lots of folks. In this post, we demystify intelligent content and structured content so we can clear things up.
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