by Val Swisher | Jan 26, 2013
This post is part of the Ten Golden Rules of Global Content Strategy series. “If I’ve told you once, I’ve told you 1,000 times…!” This is a phrase that my mother used to say to me all the time. For example, she’d say it when she...
by Val Swisher | Jan 21, 2013
This post is part of the Ten Golden Rules of Global Content Strategy series. If you translate into more than one language, you are most likely going to need more than one translator. Perhaps you can find a single individual who can translate into multiple languages....
by Val Swisher | Jan 12, 2013
This post is part of the Ten Golden Rules of Global Content Strategy series. Making your content easy to find is just about as important as making it easy to read. In fact, some would argue that making it easy to find is more important than making it easy to read....
by Val Swisher | Dec 18, 2012
Last week, I did a webinar for Adobe called, “Mobile Goes Global.” In this webinar, I explore a framework for thinking about content strategy at the intersection of mobile technologies and the mandate for global content. The framework is called TOAST and...
by Val Swisher | Dec 3, 2012
My post entitled, “Structured Content is Like Your Closet,” has attracted a lot of attention in the blogosphere. Overall, people seem to understand the point of the article and the metaphor works. To a point. I would like to direct you to a brilliant...
by Val Swisher | Nov 18, 2012
This post is part of the Ten Golden Rules of Global Content Strategy series. It’s been a while since I wrote about the Golden Rules of Global Content Strategy. So, let’s get back to it. We are up to rule #7, “Reach Out and Ping Someone.”...
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