by Val Swisher | Aug 23, 2012
This post is part of the Ten Golden Rules of Global Content Strategy series. Too many companies make the mistake of assuming their global audience speaks English. I hear it all the time. “We don’t need to translate. All of our customers can read...
by Val Swisher | Aug 21, 2012
Guest Post This is a guest post by our CMO – Marcia Kadanoff. I’ve long been of the opinion that we are getting close to a tipping point, where it makes sense in some parts of the world to develop for the mobile web first and develop for the desktop web...
by Val Swisher | Aug 18, 2012
This post is part of the Ten Golden Rules of Global Content Strategy series. The first rule of any content strategy, whether it is single-language or multilingual, is to make sure that you know all of the different places where your content is being created, stored,...
by Val Swisher | Aug 11, 2012
Last week, I wrote about having a global content strategy, what it is, and why it matters. In case you don’t want to go back and read the old post, here is the definition of global content strategy in a nutshell: A global content strategy is a structure for...
by Val Swisher | Aug 4, 2012
Content. Our world revolves around content. These days, buying decisions are often made based solely on content that describes a product, rather than direct interaction with the product itself. People consume more content in more ways than ever. We have printed books,...
by Val Swisher | Jul 17, 2012
With interest, I recently read Karl Hakkarainen’s blog post, “Book review: Managing Enterprise Content: A Unified Content Strategy.” I don’t know Karl and this is the first post of his that I have ever read. I like that Karl shared his opinions...
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