Three Strategies for Translating Marketing Content

We want to keep it cheeky.” “We’re afraid it will lose its punch.” “We’re very casual with our customers. It’s part of our brand.” Marketing content, by its very nature, is designed to be emotional. Your branding and messaging is specifically designed to set up an...

Intelligent Content Conference 2012

I just came back from the Intelligent Content Conference held in Palm Springs. This is a yearly conference put on by Ann Rockley and Scott Abel. It was my second time at this conference and I was not disappointed. I arrived on Thursday for Kristina Halvorson’s...

Which Came First: The Taxonomy or the Translation?

Another interesting session I attended at the Gilbane Conference in Boston last week was called Creating Multilingual Taxonomies. The speakers, Heather Hedden and Ross Leher, were clearly experts in the field of taxonomy development. I enjoyed hearing their thoughts...

Gilbane Boston Recap

I spent this past week at the Gilbane Conference in Boston, MA. This was my first time attending Gilbane. The organization and the conference have a solid reputation for bringing key industry leaders together, and I was anxious to check it out. The most surprising...