The Unique Challenges of Pharma Content

The Unique Challenges of Pharma Content

Every industry faces challenges when it comes to creating, storing, managing, updating, and retiring content. Most content challenges are ubiquitous, present in every vertical. Processes that don’t scale. Too much content to manage and yet the exact right...
Manage the Information, Not (Just) the Document

Manage the Information, Not (Just) the Document

For centuries, humans have shared information through documents. We’ve used digital files, printed paper, illuminated manuscripts, parchment scrolls, and clay tablets. Regardless of form factor, a document has traditionally been created as a single monolithic entity,...
What Is a Reuse Map?

What Is a Reuse Map?

A reuse map is a blueprint for planned content reuse. Planned content reuse means that you identify ahead of time exactly which pieces of content will be reused in a specific output.  With planned content reuse, authors do not have to do anything to make the reuse...
When AI Goes Bad

When AI Goes Bad

Ahh, AI. The promised future coming to fruition within the little screens we interact with on a daily basis. Though we assumed artificial intelligence would come in the form of apron wearing robots like the ones in the Jetsons, AI comes to us in more practical forms...
Efforts Without Tools Are Just Best Intentions

Efforts Without Tools Are Just Best Intentions

Efforts without tools do not work. Efforts are just that. Best intentions. And while we all have the best intentions, we also have full-time jobs. This is why we have tools. To make things efficient and consistent. Sometimes, our best intentions lead us to start a...