Curate Your Components: The Personalization Paradox #4
Discover the power of curated components for personalized content. Join Val Swisher, CEO of Content Rules, in this impactful webinar.
Polish Your Paragraphs: The Personalization Paradox #3
A paragraph is that combination of words and sentences that give your content its voice. In a world of personalization at scale, any inconsistencies in voice become very apparent to your customers.
Style Your Sentences: The Personalization Paradox #2
Learn how managing your sentences can have a big impact on how personalizable your content is. It doesn’t matter if you are writing content for marketing, technical documentation, or education. To deliver personalized content at scale, you need to manage style and grammar so that content flows seamlessly throughout the
Delivering Personalized Experiences at Scale: Watch Your Words
To deliver personalized content experiences at scale, you need to chunk your content into small, nimble, reusable components. These components are then mixed and matched at the point of delivery to create something unique for a particular customer.
Watch Your Words: The Personalization Paradox #1
Learn how even the smallest building block of content — a single word — can have a big impact on how personalizable your content is. If you’re not paying attention to terminology, you simply cannot provide the seamless experience your customers want to have.
The Personalization Paradox: Why Companies Fail (And How You Can Succeed) at Personalization
Content personalization – delivering the right content, to the right person, on the right device, at the right time, in the right language – has become a corporate imperative for companies large and small. According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what
The Personalization Paradox: Why Companies Fail at Personalization
Content personalization has become the aspiration of modern communications. Companies large and small are on a quest to deliver the content a customer needs – and only that content — at the current part of the customer’s journey. Nothing more and nothing less.
What is content strategy?
The content strategy helps you identify what content you need, what content you don’t need, and where to put your resources for the most ROI.
Buy this Book to learn exactly what it takes to deliver personalized experiences at scale.
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