by Val Swisher | Jul 12, 2021
EU Medical Device Regulation (2017/745) and In Vitro Diagnostic Regulation (2017/746) went into effect in May 2021, after about a year’s delay due to COVID-19. Medical device manufacturers have known about the new regulations for years and have been working to meet...
by Val Swisher | Jun 30, 2021
I’ve started to notice a trend in structured authoring. In the past, almost all of our customers who implemented structured authoring were established companies with a lot of legacy content. And most of the writers were very technical. Rarely did I see young companies...
by Val Swisher | Jun 8, 2021
Writing a book is not for the faint of heart. Or the easily distracted. It is a sizable undertaking. You have to make sure you have enough to say, in terms of quantity and value. The Personalization Paradox was the result of an epiphany I had one day. I was on a...
by Val Swisher | May 13, 2021
When you move from an unstructured authoring environment to a structured authoring environment, you have many decisions to make. Among those decisions is what you should do with your existing (legacy) content. You have three choices: Leave your legacy content behind...
by Val Swisher | Mar 29, 2021
In our new book, “The Personalization Paradox,” we show you how to standardize your enterprise content in order to deliver personalized experiences at scale. To keep the story really (really) short: In order to scale, you must reuse content To reuse content,...
Buy this Book to learn exactly what it takes to deliver personalized experiences at scale.