Artificial Intelligence Is Just Complicated Math

Artificial Intelligence Is Just Complicated Math

Earlier this year, I took a course on artificial intelligence taught at the Executive Education division of the UC Berkeley Haas School of Management. The course was primarily focused on AI business strategies and applications.  The course covered many topics,...
Efforts Without Tools Are Just Best Intentions

Efforts Without Tools Are Just Best Intentions

Efforts without tools do not work. Efforts are just that. Best intentions. And while we all have the best intentions, we also have full-time jobs. This is why we have tools. To make things efficient and consistent. Sometimes, our best intentions lead us to start a...
The Three Types of AI Analytics

The Three Types of AI Analytics

I recently finished a great course on artificial intelligence offered by the UC Berkeley Haas School of Management. It was an eight week course that was mostly directed at the business of AI, rather than coding or technology. Really good stuff. The first class focused...
Your Search Isn’t Broken,  Your Content Is

Your Search Isn’t Broken, Your Content Is

Search and findability issues are the number one complaint that I hear from customers who realize they need a content strategy. Well over 50% of customers from our content strategy practice start conversations by telling me that their search is “broken.”  Once we...
MedTech: The Time is Now for Structured Content

MedTech: The Time is Now for Structured Content

I recently came across a great commentary in the August 2021 issue of “Pharma Technology Focus.” The article is titled, “MDR set to transform how MedTech firms approach content management,” written by Barbara Peraltor, Director of Life Science Solutions at Amplexor. ...