by Regina Lynn Preciado | Jan 10, 2022
For centuries, humans have shared information through documents. We’ve used digital files, printed paper, illuminated manuscripts, parchment scrolls, and clay tablets. Regardless of form factor, a document has traditionally been created as a single monolithic entity,...
by Regina Lynn Preciado | Jun 25, 2021
I’ve had more than one conversation over the past several years about whether pharmaceutical companies were “ready” for structured content. After all, many of the benefits of structured content roll up into one key business need: scale. And scale — the ability...
by Val Swisher | May 13, 2021
When you move from an unstructured authoring environment to a structured authoring environment, you have many decisions to make. Among those decisions is what you should do with your existing (legacy) content. You have three choices: Leave your legacy content behind...
by Val Swisher | Feb 5, 2021
In a quest to find out just how ubiquitous the term “digital transformation” has become in our daily lives, I decided to search the New York Times for instances. Turns out that there are more than 2,300 results in the Times for the term. That’s a lot of...
by Val Swisher | Oct 13, 2020
Get The New Book The Personalization Paradox Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale ORDER THE BOOK In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you...
by Val Swisher | May 12, 2020
Content transformation is the process of making existing content more versatile and reusable. It’s about liberating content that is locked inside legacy formats and transforming it into a library of modular and dynamic content assets. In this blog series, we look at...
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