Personalized Content in Pharma Is Not Just for Marketing
Learn about the importance of standardized and personalized content to ensure cohesive information flow and explore the Content Rules framework for content standardization.
I Personally Experienced a Personalized Experience at Scale – And I Liked It
In January 2022, I received my Year in Review video from WW (formerly Weight Watchers). The video showed me some fun stats about my participation in the program in 2021. 191 days of tracking a meal in the WW app 114 non-starchy vegetables recorded 364 days of...
Accept My Intelligence: Why AI Should Ask, Not Assume
Recently, I was working through some challenges with a custom schema that supports the structured content model for one of my pharma customers. I needed to take an existing document and lay it out with both the old schema and the new schema and make sure all the...
Artificial Intelligence Is Just Complicated Math
Earlier this year, I took a course on artificial intelligence taught at the Executive Education division of the UC Berkeley Haas School of Management. The course was primarily focused on AI business strategies and applications. The course covered many topics,...
The Coming Together of The Personalization Paradox
Writing a book is not for the faint of heart. Or the easily distracted. It is a sizable undertaking. You have to make sure you have enough to say, in terms of quantity and value. The Personalization Paradox was the result of an epiphany I had one day. I was on a...
6 Best Practices for Creating Reusable Global Content
In our new book, “The Personalization Paradox,” we show you how to standardize your enterprise content in order to deliver personalized experiences at scale. To keep the story really (really) short: In order to scale, you must reuse content To reuse content,...
Buy this Book to learn exactly what it takes to deliver personalized experiences at scale.