Delivering Personalized Experiences at Scale: Polish Your Paragraphs
“And herein lies the Personalization Paradox… In order to create nimble, reusable pieces of content that can be combined in different ways for different people and different devices, you must standardize everything about the content.” – The Personalization Paradox by...
Delivering Personalized Experiences at Scale: The History of Personalization
“And herein lies the Personalization Paradox… In order to create nimble, reusable pieces of content that can be combined in different ways for different people and different devices, you must standardize everything about the content.” – The Personalization Paradox by...
Delivering Personalized Experiences at Scale: The Three Kinds of Output Types
An “output type” is the assembly of content that you deliver to customers. In the olden days, output types included books, pamphlets, and scrolls. Today, we have all kinds of print and digital output types to share with our customers — solution...
Curate Your Components: The Personalization Paradox #4
Discover the power of curated components for personalized content. Join Val Swisher, CEO of Content Rules, in this impactful webinar.
The Personalization Paradox Book
Get The New Book The Personalization Paradox Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale ORDER THE BOOK In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you...
Buy this Book to learn exactly what it takes to deliver personalized experiences at scale.