Content Rules, Inc.

Now that you know what content you have, it’s time to make some decisions. For each piece of content, you’ll need to decide whether to:
If your company is like most, you have a huge amount of legacy content and it is difficult to locate all the content that has been created over the years. Clearly, the first thing you need to do to transform your legacy content is to find it.
We hear a lot about intelligent content and structured content from our customers. Often, the terms are used as if they are synonyms. This causes confusion for lots of folks. In this post, we demystify intelligent content and structured content so we can clear things up.
These five structured authoring basics you can start doing today will help you increase the usability, quality, and value of your content no matter how it is delivered.
To achieve personalized, dynamic content delivery — to provide the information your customer wants, when and where they want it, in the language of their choosing — you need structure for all of your content. This includes images as well as text. And also video, audio, animations, 3D mechanical diagrams,
Technical communication professionals revolutionized the publishing world with the introduction of structured writing and intelligent content. By adopting innovative methods, approaches, and content standards, we were able to craft and deliver content to multiple channels quickly, often with reduced effort and cost. And, we’re not done yet.
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Source terms are usually stored in a database of some sort. This database could be rudimentary, such as Excel, or sophisticated, such as the Acrolinx terminology manager. Terms are usually single words or very short phrases.
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