I treat our customers as my friends. And they treat me like friends. And it’s gotten us a long way. I find that friends/clients are more likely to be understanding when I make a small mistake. And, I admit, I’m more willing to go above and beyond for those customers too – who would want to disappoint a friend, right? But Val points out why that might not always be a good idea. It’s an interesting perspective. And, the video is only 57 seconds long. So, hear her out.
Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” was published in 2021 by XML Press.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
Latest posts by Val Swisher (see all)
- Preparing Content for AI: 6 Reasons Why You’re Not Ready - August 29, 2024
- How to Be Inclusive in the Workplace: My Experience as a Hard of Hearing Person - August 12, 2024
- How to Improve AI Performance? Do This One Thing to Your Content - May 20, 2024
