blog title - Content Rules, Inc.

Content Strategy and Taxonomy: Don'...

I was recently playing 20 Questions with my good friend John...

Get More Value from Less Content...

Did you know that one of the best things you can do for your...

How to Improve AI Performance? Do T...

Recently, I have been doing a bunch of research on Retrieval...

Is AI Really Running Out of Content...

A few weeks ago, while perusing the New York Times I came ac...

The Secret to Success: Good Writing...

Why Good Writing is Essential for Content Creators Good writ...

How to Tailor Structured Content St...

In pharmaceutical and biotech regulatory document developmen...

Software-Neutral Content Standards...

Let’s admit it up front. It is unrealistic to expect a large...

Content Problems vs. Process Proble...

In our work with customers, we spend a lot of time uncoverin...

When in Doubt, Componentize...

Blank pages are daunting. Students in school are fami...

The Content Developer’s Guide to Br...

It’s easy to get set in our ways. For those of us who...

The Difference Between a Structured...

In my work with regulated industries – and particularly life...

Preparing Content for Generative AI...

Every day, I am asked about preparing content for generative...

Why is Everything so Complicated?...

When I started Content Rules way back in 1994, we were a wri...

Moving to Generative AI: Train Your...

Artificial intelligence (AI) used to be something we thought...

Prepare Your Content Today for Gene...

Generative AI (GAI) is one of the latest and most difficult ...

7 Ways to Write for Content Reuse E...

Structured content authoring in pharma requires authors to t...

How to Personalize Your Standard Re...

Barriers to finding and accessing information in the ...

Personalized Content in Pharma Is N...

You might think that personalized content in pharma is for m...

The almost-arrived future of AI-enh...

I recently hired a research assistant. Its name is ChatGPT. ...

Working with a Content Services Age...

There are a few topics that often seem off-limits in ...

AI and Magical Thinking: Tips for H...

By Val Swisher and Becca Morn A funny thing is happening la...

Three Tips to Care for Your Contrac...

You have budget for your project, you have located an except...

How to Find an Exceptional Content ...

When you need help creating content, finding a reputable con...

Why You Should Engage a Company Whe...

A perfect time to outsource content creation is when you are...

3 Telltale signs that you need to u...

At one time or another, every manager I know has been tasked...

ChatGPT is Coming for Your Job...

Five years ago, before the Covid-19 pandemic, I gave several...

Will Advances in AI Impact the Way ...

It has always been theorized that highly creative wor...

5 Tips for Selecting Your First Pha...

One of the key decisions that can help smooth your ad...

Data Not Documents...

Ever since moving to word processing, the pharmaceutical ind...

Silos Aren’t Going Away Any Time So...

I’ve been in this industry for a long time and since the beg...

Lowering Risk in Pharma With Struct...

Even as recently as 10 years ago, and definitely 20 years ag...

Single-source publishing to multipl...

One of the major business benefits of adopting structured co...

What Pharma Labeling Content Can Te...

Pharmaceutical labeling content may be the single most impre...

Pharma Deserves Better...

According to The University of Texas at Austin, pharm...

Resistance Comes from a Place of Fe...

Heraclitus of Ephesus, a Greek philosopher who lived in 500 ...

There’s No Such Thing as a Perfect ...

A couple of weeks ago, I spoke at the Structured Content Con...

Special Statements in Writing: 4 Ru...

I want to spend a few minutes talking about three types of s...

10 Ways an SCM Optimizes Your CDS...

There are many reasons why a component structured content ma...

The CDS is Dead! Long Live the CDS!...

The Company Core Data Sheet (CDS or CCDS) is one of the most...

A Walk Down Memory Lane...

In honor of the 28th anniversary of Content Rules, I have go...

How to Create a Unified Content Exp...

Raise your hand if you think content silos are ever going aw...

Getting Granular with eCTD v4.0...

We talk a lot about the goal of enterprise content strategy ...

Solving the XML Authoring Conundrum...

“We cannot change the authoring experience.” This, more than...

Standards Make the Promises of Digi...

The pharma industry is no stranger to standards. Pharmaceuti...

A Lesson in Content Management: Vig...

Vigilante content is all the content created (and often dist...

Who Owns My Content and Why Isn’t I...

Using component-based structured content authoring and havin...

XML Standards Provide Rigor and Fle...

The pharma industry has come together to develop technical s...

Content Strategy for Pharma: Spend ...

We can no longer afford the costs of traditional, document-b...

I Personally Experienced a Personal...

In January 2022, I received my Year in Review video from WW ...

Solving Pharma Content Challenges...

In The Unique Challenges of Pharma Content, we discuss chall...

The Unique Challenges of Pharma Con...

Every industry faces challenges when it comes to creating, s...

Manage the Information, Not (Just) ...

For centuries, humans have shared information through docume...

COVID and Content: The Role of Cont...

The COVID-19 pandemic put tremendous pressure on drug-develo...

Accept My Intelligence: Why AI Shou...

Recently, I was working through some challenges with a custo...

What Is a Reuse Map?...

A reuse map is a blueprint for planned content reuse. Planne...

When AI Goes Bad...

Ahh, AI. The promised future coming to fruition within the l...

Artificial Intelligence Is Just Com...

Earlier this year, I took a course on artificial intelligenc...

Efforts Without Tools Are Just Best...

Efforts without tools do not work. Efforts are just that. Be...

The Three Types of AI Analytics...

I recently finished a great course on artificial intelligenc...

To Chunk or Not to Chunk? 3 Questio...

A question came up recently in a conversation about structur...

Your Search Isn’t Broken, Your Cont...

Search and findability issues are the number one complaint t...

MedTech: The Time is Now for Struct...

I recently came across a great commentary in the August 2021...

Solving the 6 Challenges of Medical...

EU Medical Device Regulation (2017/745) and In Vitro Diagnos...

From Startup to Structure...

I’ve started to notice a trend in structured authoring. In t...

Is Structured Content Ready for Pha...

I’ve had more than one conversation over the past several ye...

The Coming Together of The Personal...

Writing a book is not for the faint of heart. Or the easily ...

Implementing Structured Authoring: ...

You manage a team of content creators and you’ve decided to ...

Transforming Legacy Content: Sooner...

When you move from an unstructured authoring environment to ...

Why Structured Content is Essential...

I'm a huge fan of structured content. However, I sometimes w...

Streamlining Your Illustration Work...

Presenting ideas visually is a great way to appeal to a wide...

5 Guidelines for Writing Clinical T...

A few years ago, the EU parliament passed EU Regulation 536/...

3 Knowledge Graphs Used in Everyday...

I’ve had a hard time wrapping my head around knowledge graph...

6 Best Practices for Creating Reusa...

In our new book, “The Personalization Paradox," we show you ...

Knowledge Graphs: A Quick Start for...

There is a great deal of talk these days about using knowled...

Content Transformation is Like a Cr...

In a quest to find out just how ubiquitous the term "digital...

3 Factors to Consider When Choosing...

I am regularly asked by customers and potential customers to...

Content Rules becomes exclusive wor...

The Rockley Group, Inc. announced today the transfer of full...

Delivering Personalized Experiences...

“And herein lies the Personalization Paradox… In order to cr...

Delivering Personalized Experiences...

“And herein lies the Personalization Paradox… In order to cr...

Delivering Personalized Experiences...

An "output type" is the assembly of content that you deliver...

First Things First: Workflow Before...

This post is part of the Five Phases of the Translation Work...

The Five Phases of the Translation ...

As part of our global content strategy practice, we are ofte...

Phase 2: Sending Your Content to Tr...

This post is part of the Five Phases of the Translation Work...

Phase 3: Interaction During Transla...

This post is part of the Five Phases of the Translation Work...

Phase 4: Content Returns from Trans...

This post is part of the Five Phases of the Translation Work...

Phase 5: After Translation...

This post is part of the Five Phases of the Translation Work...

Delivering Personalized Experiences...

To deliver personalized content experiences at scale, you ne...

Delivering Personalized Content at ...

Standardizing sentences means creating and following both gr...

20 Questions: A Game of Taxonomy...

I was recently playing 20 Questions with my good friend John...

The Personalization Paradox: Why Co...

Content personalization has become the aspiration of modern ...

Project Overload? Here's How to Fin...

Despite everyone’s best efforts to stick to the plan, a lot ...

Why Content Transformation Is Worth...

Content transformation is the process of making existing con...

Three Methods for Transforming Your...

Content transformation is the process of making existing con...

How to Decide Which Content to Tran...

Content transformation is the process of making existing con...

Content Transformation Starts Here...

Content transformation is the process of making existing con...

IXIASOFT Announces Partnership with...

A Joint Effort to Enable Companies to Get the Most ROI Out o...

Conference Calls In a Time of Coron...

I’ve found that in the past two weeks, all my meetings start...

So, You’re Working from Home? Some ...

Telecommuting is a different experience than working at an o...

Community, Communications, and COVI...

It seems to me that in the United States, the COVID-19 virus...

Survey results reveal trends in DIT...

The 2020 DITA satisfaction survey found some interesting con...

Content Rules and Congree Announce ...

Content Rules, California-based leading experts for content ...

Does Size Matter? Best Practices vs...

One of the refrains you’ll hear over and over (and over) aga...

Join us at DITA North America and J...

Due to coronavirus concerns, these conferences have been ada...

Intelligent Content vs Structured C...

We hear a lot about intelligent content and structured conte...

Content Industry Conferences and Co...

Autumn brings some great conference opportunities for conten...

Does Your Content Spark Joy?...

The Marie Kondo Netflix series about tidying up your home an...

Without Content Transformation You ...

Digital transformation is becoming an increasingly relevant ...

How Your CCMS is Just Like an Insta...

For Christmas, I got an Instant Pot – the electric pressure ...

What is Content, Anyway?...

Here at Content Rules, the word Content is repeated so frequ...

The 2018 Web Globalization Report A...

Every year for as long as I can remember (14 years, to be pr...

Our Community in Times of Crisis...

"Val! How ARE you? How is your HOUSE??" "Val! I heard about ...

Chatbot Challenges...

We've been hearing a lot about chatbots and voice recognitio...

"Friendly" English Phrases Can Go H...

written by Jon Ann Lindsey for LinkedIn Post (source) Last y...

In Very Good Company: Top 25 Conten...

Last week, Mindtouch released the results of their most rece...

When Choosing a Translation Vendor,...

There’s an old adage that no one gets fired for hirin...

Confessions of a DITA Virgin: Where...

Dear DITA Virgin, I’ve been lurking behind the scenes learni...

From Basic to Beautiful: How to Cre...

Lots of what I read these days is about tools. Authoring too...

Six Tips For Acing Your First Conte...

You’re headed to your first conference and you have no idea ...

Confessions of a DITA Virgin: Is Yo...

Dear DITA Virgin, I’m glad to have found you – yep, I’m a DI...

How to Feed and Care for Your Indep...

Close to one-third of the U.S. workforce is comprised of ind...

May is the Month for Anniversaries...

May is a big month for us here at Content Rules: Content Rul...

Know Your T’s: Termbase versus Tran...

How multilingual terminology databases differ from translati...

Computing in the Age of Cognitive S...

When I was at the Intelligent Content Conference a few weeks...

Confessions of a DITA Virgin: Are Y...

Dear DITA Virgin, I was so relieved to read your article las...

Confessions of a DITA Virgin: Are Y...

My name is Tim Steele and I’m a DITA virgin. Oh, you’d never...

To Improve Translation, Wield the P...

In 2016, a team from Google visited 11 countries to review t...

A 10-Point Blueprint for Global Mar...

Every now and then, I attend a webinar or presentation where...

2017 Web Globalization Report Card ...

Every year, my colleague John Yunker of ByteLevel research p...

Hey Content Industry Professionals,...

Where are the millennials? As a mid-20 something millennial,...

Made in the USA: The Impact of the ...

I’m not a politician. I’m a translation technology geek, a w...

What Your Refrigerator Can Teach Yo...

It is my totally non-scientific observation that many of us ...

The Holy Trifecta: The Secret to Fa...

Have you ever heard the saying, "The whole is greater than t...

I Took the Plunge – Musings from a ...

I was just a few weeks from moving from New York to San Jose...

Five Steps to Consistent Language A...

Many companies underestimate the importance of linguistic co...

Language Matters Today and Every Da...

[caption id="attachment_27605" align="aligncenter" width="64...

Welcome to Content Development 2006...

Nope, that’s not a typo. Yes, I know it’s actually 2016. But...

Turkey, Technology and The Future o...

It's a few days before Thanksgiving and meal planning is wel...

Five Reasons Why Customer Experienc...

Years ago, when I started in the business world, we weren't ...

Plain English, Wikipedia, and Medic...

Sometimes, you have to look beyond your immediate surroundin...

Taxonomy and Terminology: The Cross...

Many people are confused by the terms taxonomy and terminolo...

Why We (Really) Need Plain English...

This morning, I was taking a nice walk in the neighborhood. ...

Your Technical Content is Sales Con...

As technical writers, we usually think that we are creating ...

CSA Releases Top 100 Language Servi...

Today, Common Sense Advisory, Inc. (CSA) released its survey...

Care and Feeding of Conditional Tex...

As content developers, rarely do we consider the effects of ...

Translation Memory - Content, Conte...

By far, translation memory (TM) was one of the most revoluti...

Three (Surprising) Reasons for Poor...

Usually, when someone tells you that your translations are p...

Terminology is (Still) Just Like La...

This post was originally published three years ago, today. I...

Five Reasons You Need a Multilingua...

You need a multilingual content quality audit. Yes. You. You...

Structured Authoring: Without it, Y...

More content, less time. This is a mantra that has become th...

Three Best Practices for Creating G...

Lots of companies are creating videos these days. It ...

Musings on 22 Years of Content...

This week, I was minding my own business when, all of a sudd...

The Many Sweet Flavors of Content T...

Have you noticed that, as humans, we have an innate need to ...

How to Communicate with a Hearing I...

I first published this post on Medium and LinkedIn Pu...

Where Personas Fall Short for Globa...

Uh-oh, you created content personas? It’s nearly standard pr...

Google's Translate Gadget: Should Y...

Earlier this week, Google announced "Google Cloud Machine Le...

Why You Should Never Trust A Free M...

There’s no such thing as a free lunch, umm, I mean, translat...

The Struggle is Real: Intelligent C...

Okay. Finally. We understand intelligent content. We underst...

It’s Time for Standards in Marketin...

There are standard’s bodies for technical content. But there...

Technical Content and Marketing Con...

Is there really a difference between technical content and m...

Learning from the Web Globalization...

More than a decade ago, I began annually scoring websites ba...

Re-examining Customer Relationships...

I treat our customers as my friends. And they treat me like ...

3 Tips to Help You Clean Up Your Tr...

You need to lower the cost of translation. That's right. You...

Transcreating Uber: Rerouting the C...

Lately, there's been quite a bit of hubbub surrounding the n...

How to Kill a Good Translation - Va...

I am getting more and more calls to help customers with the ...

The Tale of the Toaster and the Tru...

Recently, I was asked to help make a case for why terminolog...

The Importance of Language in Times...

Imagine you are a refugee fleeing a war-torn country. Imagin...

Social Media for Teenagers - A Less...

As many of you know, I have a 17 year old son named Max. Max...

Stop Weaving Your Content Into a Ne...

I’ve always wanted to learn how to weave. The act of making ...

Your Content is Being Translated an...

Do you work for one of those companies that doesn’t translat...

Cultural Dimensions Instead of Pers...

I have noticed that quite a bit of energy is expended on cre...

Five Secrets to Better Translation ...

How are your translations doing? Are they accurate? Are they...

Three Reasons to Optimize Your Cont...

People often ask me if optimizing their content is worth the...

Why Single-Sourcing Content is Bett...

The idea of reusing content is not new. We’ve been reusing c...

Got 5 Minutes? Spend it Taking Our ...

As we all know...more companies are translating more content...

Culture, Language and Content: The ...

In the content marketing arena, we spend a lot of time build...

The Secret to Better Writing [w/ Vi...

"The integrated end-to-end suite provides shared services th...

Four Problems and Four Solutions fo...

Part of a well-organized and well-executed localization stra...

Content Rules Opposes Net Neutralit...

In response to the “Reuse Rider” attached to the proposed In...

What is Intelligent Content? A Must...

Intelligent content is the latest buzz in content marketing....

Web Globalization Report Card Relea...

Every year, John Yunker of Bytelevel Research produces a rep...

Happy National Grammar Day!...

It's March 4th. Happy National Grammar Day! In celebration, ...

Global Social Media Marketing - The...

Global social is a term that I use for the practice of havin...

Where does Machine Translation fit ...

People have lots of questions about machine translati...

All I Bought for Christmas was Cont...

The holidays seem like eons ago. But, really, it was just a ...

Fun or Economical? Case Study on US...

Yesterday, ...

Weighing In: CMI Content Prediction...

Every year, the Content Marketing Institute (CMI) taps thoug...

Three Reasons to Make Your Content ...

Even if your company does not translate content, you still n...

Push or Pull? Content Creators Stop...

I just came back from Localization World held in lovely Vanc...

Breaking Down Silos at Information ...

Last week, Scott Abel and I hosted the inauguration of Infor...

Highlights from "Taking Your Conten...

[caption id="attachment_10771" align="aligncenter" width="54...

How the US Government is Avoiding G...

Did you know that the US Government has jumped on the...

I told you so...The Time for Global...

I recently returned from Content Marketing World - easily on...

Do Away with Customer Support – Off...

As we quickly approach the Customer Experience Recognition A...

Managing Multilingual Terminology L...

Editor's Note: This guest post is by Scott Bass, the Founder...

Planning Your Global Website Domain...

When planning your global website presence, one of the most ...

How are machine translation engines...

A slow translation process can be a real drag on your global...

Machine Translation: How Google Tra...

Like most of the industry, my position on using Google Trans...

"Lucy, you have some ‘splanin’ to d...

As I mentioned in my last guest blog post, my husband and in...

What a (Noun) Cluster...

My favorite Doonesbury cartoon, from January 23, 1980, featu...

The Top 6 Questions to Ask When Cre...

[caption id="attachment_10547" align="alignnone" width="500"...

Glossary Versus Terminology: What's...

This post covers English (monolingual) glossaries and termin...

The Little Transcreation Book that ...

I recently came across a teeny tiny book filled with great s...

What Language Does Your State Speak...

The May 13, 2014 issue of Slate includes a fascinating artic...

Beyond Translation: What's Transcre...

Transcreation is a big buzzword these days. Lots of people a...

Latest Translators Without Borders ...

Many people know that I'm on the board for Translators Witho...

A Small Slice of ConFab Minneapolis...

This is my first visit to ConFab Minneapolis. Unlike many of...

How to Know if You Need a Global Co...

More companies are translating more content into more langua...

The 6 Tools You Already Have for Im...

These days, everyone is trying to sell you on the "next big ...

Sneak Peek at the New and Improved ...

You've heard all about the new SAT coming in 2016, right? If...

It's Like Totally ... huh? How The ...

In the April 5, 2014 issue of The New York Times, there is a...

Video: WikiProject:Medicine, UCSF, ...

In February, I had the opportunity to give the closing keyno...

Expand Your Vocabulary...

If you are a writer like me, you probably think you've heard...

Marketing Content is Stupid...

I really enjoyed Joe Pulizzi's keynote at the Intelligent Co...

The NY Times Agrees - Keep It Short...

I always feel quite vindicated (and even elated) when The Ne...

Final Talk at the Intelligent Conte...

If you read my previous post on the Intelligent Content Conf...

Tom Johnson Talks to Val Swisher Ab...

As I mentioned in a previous post, there were a number of pe...

National Grammar Day - Who Knew?...

[caption id="attachment_10022" align="alignright" width="81"...

ICC 2014 - And a Good Time Was Had ...

Another Intelligent Content Conference is now safely enscon...

2014 Web Globalization Report Card ...

Every year for the past 10 years, John Yunker of Byte Level ...

Quality Content is in the Eye of th...

Yesterday, I had the opportunity to speak on a panel at TC C...

Teaching Tech Writing in High Schoo...

The other day, my 16-year old came home from school and told...

Humanitarian Volunteers Honored...

Today, Translators Without Borders announced the second annu...

Content Marketing Institute Predict...

I am honored and delighted to be included in this yea...

Get Guy Kawasaki's Book, "APE," for...

To celebrate its first year of publication, Guy Kawasaki is ...

How about a Vocabulary Test?...

I had a great response to last week's post that points to a ...

Does the Quality of Your Writing Im...

This week, Brendan Waldron of euroscript International start...

Teaming Up with Smart People to Imp...

I'd like to introduce you to an extremely critical, life-sav...

The Content Strategy Terminology Pr...

We have a terminology problem. And I think it is causing us ...

Reusing Structured Content in an Ag...

I was sitting at Adobe Day at Lavacon today, listening to a ...

Let Conference Season Begin!...

If it's fall, it must be conference season. Each year, from ...

Building My Review Comment Dream Te...

Ah, review comments. We have such a love/hate relationship w...

Help Me to Help You...

A number of years ago, I built a house. Well, to be specific...

Zen and the Art of Review Comments...

Ahhh review comments. Every writer and translator knows the ...

If Books are Going Away, Why Do I K...

Today, Seth Godin's daily blog post (which I love by the way...

Grammatical Diversity in North Amer...

Ever notice how different regions of the United States have ...

How 30+ Volunteer Editors Can Chang...

At Translators Without Borders (TWB), we take our job of tra...

Terminology is Like Laundry...

I get a great feeling of satisfaction when all of my laundry...

We're All Bilingual Now...

In his most recent Good Morning Geek post called Internet-Sp...

Which Terms Should I Manage?...

This post is part of the Let's Talk Terminology series. When...

How Do I Manage Terminology?...

This post is part of the Let's Talk Terminology series. In m...

Making the Business Case for Intell...

I just returned from the 60th (can you believe that?!) STC S...

Caption Contest: Win a Copy of "Wor...

[caption id="attachment_8960" align="alignnone" width="637"]...

"That" Doesn't Go Without Saying...

(Guest post by Marcia Riefer Johnston) [caption id="attachme...

Why Manage Terminology?...

This post is part of the Let's Talk Terminology series. Base...

Let's Talk Terminology...

Let's talk terminology. More specifically, let's talk about ...

Terminology is Like Your......

I have one more thread to add to our structured closet and l...

Reusable Content is Like Your LBD...

A few months ago, we had an interesting discussion about str...

Wherefore the User in Our Content?...

Rapunzel, Rapunzel let down your golden hair! Rapunzel is a ...

Using Video as a Universal Language...

During my "off hours," one of my favorite hobbies is knittin...

Four S's For Choosing Your Pivot La...

Zrendavir_ / Foter.com / CC BY-NC-SA According to my pals at...

The Global Content Strategy Tornado...

We've come to the end of our ten-part series "Ten Golden Rul...

Rule #10. If I've Told You Once......

This post is part of the Ten Golden Rules of Global Content ...

Rule #9. Buddy Up...

This post is part of the Ten Golden Rules of Global Content ...

Rule #8. Roll Out the Welcome Mat...

This post is part of the Ten Golden Rules of Global Content ...

Mobile Goes Global Webinar Follow-U...

Last week, I did a webinar for Adobe called, "Mobile Goes Gl...

In Memoriam...

No blog post this week folks. ...

Thinking About Content in Multiple ...

My post entitled, "Structured Content is Like Your Closet," ...

A Special Thank You to My Unsung He...

Yes, it's that time of year. Time to think about all of the ...

Rule #7. Reach Out and Ping Someone...

This post is part of the Ten Golden Rules of Global Content ...

Structured Content is Like Your Clo...

I had a really interesting conversation today with my friend...

Strategy Guidelines for Global Cont...

One of the most important strategy guidelines for Glo...

Guy Kawasaki is coming to Content R...

Guy will be talking about his new book - What the Plus - Goo...

FrameMaker Redux...

Those of you who regularly read this blog might remember a r...

Rule #6: Get It Together…Your TMs, ...

This post is part of the Ten Golden Rules of Global Content ...

Rule #5. KISS Your Content...

This post is part of the Ten Golden Rules of Global Content ...

Rule #4. Transcreation is Great. Un...

This post is part of the Ten Golden Rules of Global Content ...

Rule #3. My Hand Gestures Don't Off...

This post is part of The Ten Golden Rules of Global Content ...

Rule #2. Everyone Speaks English, R...

This post is part of the Ten Golden Rules of Global Content ...

Market Research to get a handle on ...

Guest Post This is a guest post by our CMO - Marcia Kadanoff...

Rule #1. It's 10:00PM. Do You Know ...

This post is part of the Ten Golden Rules of Global Content ...

Ten Golden Rules of Global Content ...

Last week, I wrote about having a global content strategy, w...

Content Strategy Goes Global...

Content. Our world revolves around content. These days, buyi...

My LinkedIn Wish List...

Every now and then, I post a topic from my [seemingly endles...

Unified Content Strategy - Fact or ...

With interest, I recently read Karl Hakkarainen's blog post,...

eBooks, Libraries, and Big Publishe...

I love libraries. I always have. I believe that libraries ar...

Three Strategies for Translating Ma...

We want to keep it cheeky.” “We’re afraid it will lose its p...

Three Corporate eBook Use Cases...

This week, I am very excited to be a guest blogger on the Co...

Is There an Enhanced eBook in Your ...

A lot of people are talking about eBooks these days. And whi...

Meeting the New Demands of Content ...

I've been told that I think too much like a writer. Well, I ...

Happy 18th Birthday!...

Wow, time really does fly by. May 23, 1994 was when the door...

Random Notes from STC12 in Chicago...

Wow, it is amazing how tired you can get after two days of.....

Off to the STC 2012 Summit...

Tomorrow, I leave at 0-dark-hundred for Chicago. I'm going t...

Day 1 of the Content Marketing Stra...

I spent the past two days at the Content Marketing Strategie...

A Fun Meme to End Your Week...

...

Oh for WYSIWYG: My Dream Authoring ...

One of the persistent problems in the world of adaptive cont...

What’s Hot, What’s Not, and Channel...

Tina Turner is known for her long legs, audacious ways, and ...

Calling all TechWomen...

If you follow my blog, Facebook page, or Twitter stream, you...

How to Find Good Programmer Writers...

This post was written by Andrew Davis, Manager of Talent for...

Gaining Business Skills as a Techni...

I just finished reading an article in the February 2012 issu...

Raising Our Content Standards...

Today, it does not take much talent or technology to produce...

Intelligent Content Conference 2012...

I just came back from the Intelligent Content Conference hel...

What are Your Best Practices for Pr...

A couple of days ago, I noticed that a lot of people were lo...

Everyone Speaks English, Right?...

This week, I spent a bunch of time reading. Well, to be hone...

Language, Community, and Simple Eng...

Today, communities of interest that cut across traditional l...

Having No Shoes...

Imagine this: You are the CEO of a content creation company ...

What do Steve Wozniak, Leonard Nimo...

In this video clip, Leonard Nimoy (the legendary Mr. Spock f...

Culturally-Aware, Translatable, Att...

Last week, I commented on Kare Anderson's post in the Harvar...

Top Global English Words in 2011...

Social-media consultants will tell you that you are what you...

Our Pro Bono Project this Holiday S...

Simple English Comes to Wikipedia for Translators Without Bo...

King or Court Jester?...

Recently, my friend and colleague, Jennifer Beaupre Glynn, w...

Translators Without Borders and Com...

Yesterday, GALA posted a blog article about a new pro...

Which Came First: The Taxonomy or t...

Another interesting session I attended at the Gilbane Confer...

Who or What Do You Love?...

In this article, written by Alan Pringle from Scriptorium, h...

Huffington Post Interview with Tran...

I have written before about Translators Without Borde...

Gilbane Boston Recap...

I spent this past week at the Gilbane Conference in Boston, ...

Ebook Self-Publishing Alternatives:...

Ugur Akinci is one of my favorite bloggers. He is the owner ...

Chitter Chatter in the Translation ...

This article is by Elliot Telford, who is heading up custome...

Do You Know the Difference Between ...

In this post on the Trusted Translations blog, the writer (J...

Wiki Culture, Reader/Writer Distinc...

This is a fabulous post and discussion by Tom Johnson and Ma...

Occupational Outlook for Technical ...

Ugur Akinci is, by far, one of the best bloggers on the topi...

How To Localize WordPress Themes an...

A comprehensive look at how to localize Wordpress themes and...

Free/open-source machine translatio...

In this article, Mike L. Forcada provides a very long list o...

How to write a successful CV for th...

In this post from web-translations.com, Anna Lycett, a Polis...

Does Machine Translation Take Longe...

Aim Danismanlik discusses machine translation versus human t...

The future of dictionaries? Too soo...

First of all - who knew there are dictionary conferences? Wh...

Follow-up on Adobe FrameMaker...

Thanks to all of you who commented on my recent blog post, W...

Why I Returned to Wikis for Help Au...

In this article, Tom Johnson, a writer for the LDS Church in...

The Invisible Social Enterprise: Wh...

In this article by Eryc Branham, General Manager, Social Ent...

Groupon China's Interface: An Examp...

This is an interesting post by Tait Lawton, founder of Nanji...

Writers In Business: How to Price Y...

Pricing writing projects is a skill that takes time to devel...

Infographic: Content Marketing to R...

I love infographics. This one is from Marketo, one of my cus...

Macy's Growing Profits Through Loca...

Inc. gave us a real teaser with this teeny tiny article. Wha...

King Content Bows Down to His Bette...

Great post by Barry Feldman - someone who I have worked with...

Two Types of Curation You Can Monet...

This is a rescoop of Jan Gordon's review of a post by Jack H...

Great content starts by understandi...

by Marcia Kadanoff, CMO & Guest Blogger Today, content marke...

The Rise of Content Marketing...

by Marcia Kadanoff, CMO & Guest Blogger Recently, I attended...

Best Practices in Global Content Ma...

Guest blog post by Marcia Kadanoff, CMO of Content Rules. If...

Customer Service Matters...

This is a guest blog by Max Swisher, owner of Good Morning G...

What do LocWorld and Twitter Have i...

I remember attending LocWorld 2 years ago. I knew no one. I ...

Localization World Pre-Conference...

Today was the pre-conference day for Localization World at t...

And While You Weren't Looking......

This week, our friends at Facebook quietly added an in-line ...

A True Innovator...

‎"Your time is limited, so don't waste it living someone els...

The Pros and Cons of Internal User-...

Back in the day, when a startup was going to ship a product,...

Content for Sale...

I feel the need to state something that is probably obvious ...

Simple Rule #8: Localization is a T...

Silos. Everyone talks about them. Disparate groups of people...

Something for Nothing...

I've noticed a very interesting trend lately. I've been gett...

Simple Rule #7: Delay This Product ...

Time to market. Those three little words can make the differ...

Global Readiness: Multilingual Comm...

Last night, I attended an iMUG meeting where Andrew Bredenka...

Content Rules with the Content Wran...

Join Val Swisher, CEO of Content Rules (http://contentrules....

Simple Rule #6: If you write flabby...

I have said this so many times before: When it comes to loca...

Podcast on Globalizing Marketing Co...

I recently recorded a podcast with Linda Popky of Leverage 2...

Simple Rule #5: No complaining abou...

I hear a lot of complaining these days about the quality of ...

We Love Our Clients...

Everyone at Content Rules extends a hearty welcome to...

Simple Rule #4: Use a Red Pen on th...

I know some people who don't have a computer. I honestly don...

Great Advice Rules!...

I'm so pleased to announce a new blog on the Content Rules w...

Preparing Your Content to go Global...

This week's issue of eContent magazine has an interesting ar...

Bridging the Gap Between Software D...

Trying to get your software out to a global audience? Frustr...

Wanna be a Rock Star?...

In a guest post on our jobs blog, Mira Wooten, Vice Presiden...

Fun Video ... catch me at this onli...

The video teaser for this event is a lot of fun ... catch th...

Simple Rule #3: Real Editors Don't ...

It's been a while since I posted about the 8 Simple Rules to...

Day 1 of Localization World 2011...

Day 1 of Localization World 2011, Tues. 14 June Guest blog p...

Optimize Your Resume!...

Our fabulous talent coordinator, the industy-reknown Andrew ...

Simple Rule #2: Creative Writing is...

Back in the dark ages, when I was growing up in New York Cit...

Introduce Yourself!...

How good are you at introductions? In a job search, do you k...

Day b4 LocWorld 2011...

Guest blog post by @choyberg / Mary Rosberg, Director of Str...

Simple Rule #1: Not All Errors Are ...

Last week, I attended the Inbound Marketing Summit. (You can...

And Now for Something a Little Diff...

This week, I attended the Inbound Marketing Summit, held at ...

8 Simple Rules You Can Apply to Tam...

Back in 2002, John Ritter starred in the ABC sitcom, 8 Simpl...

Free Webinar: Global Ready NOW!...

Date: Thursday, June 9, 2011 Time: 11:00 am Pacific Daylight...

17 Years of Doing the Right Thing...

A birthday is always a fun event. It is even more fun when i...

Creating Exceptional Customer Exper...

Love hearing me speak? Interested in the impact managing ter...

See You at the STC Summit!...

I'm looking forward to attending the STC Summit in Sacrament...

Managing Terminology...

In support of my upcoming webinar, "Creating Exceptional Cus...

Why Can't We Be Friends?...

It's been a few years now that I've been dabbling in the wil...

Fly the Friendly or Formal Skies?...

When I first started Content Rules, I did a lot of the writi...

If I'm Working So Much, How Come I ...

Ever have this experience: You start your day bright and ear...

Empty Storefronts...

Every morning, I take an hour-long walk around my town. I li...

The Problem with Translating DITA...

Today, I was reading the 188th Tool Kit - Basic Edition news...

Who Do You Service First?...

Have you ever had this experience: You are in a store, any s...

Are We Talking To Ourselves?...

Several days and a birthday have passed since I attended the...

Communication Amidst Crisis...

What do the following events have in common: Earthquake in H...

Have Apps, Will Travel...

Tomorrow, I will be attending the Apps Go Global conference....

Industry Associations are SO 1990's...

Being new to the land of localization, I cannot say that I h...

Will I See You There?...

I'm going to be attending a number of events coming up in th...

Welcome New Clients!...

I am very excited to welcome 9 new clients to Content Rules....

Corporate or Personal Blog?...

Today, I had the pleasure of spending an hour talking to Lou...

Becoming More Intelligent...

The Intelligent Content Conference is officially over and a ...

Friends and Fans and Followers - Oh...

I attended an extremely lively and informative presentation ...

Structure - It Lifts and Separates...

Today was the day before the actual start of the Intelligent...

The Day Before the Day Before the C...

Mary and I landed in Palm Springs earlier this evening. We a...

Off to the Intelligent Content Conf...

Today, I get to fly down to Palm Springs to attend the Intel...

The Good, the Bad and the Market...

Why would you possibly change the name of your company after...

Chunking It Up...

Ever thought about how technical writing is different than r...

We changed our name!...

Dear Friends of Oak Hill: OK. Let me get right to the point....

Thanks To My Staff...

I have the privilege of working with an amazing team of prof...

Take Responsibility...

I left out an important guideline from my list of My Guiding...

My Guiding Principles...

I've built my career on a set of principles to which I hold ...

Juggling...

I had a great lunch this week with a new friend who owns a m...

Mercury is in Retrograde...

Mercury is in retrograde. Okay. Go ahead. Laugh at me. Say, ...