Day b4 LocWorld 2011

Guest blog post by @choyberg / Mary Rosberg, Director of Strategic Accounts, Content Rules, inc.

I’ve been in Barcelona for 2 days, but the energy and engagement feels like a week! Taking a breather to catch up and BLOG. Muchas gracias  to @valswisher for allowing me to guest-blog here.

Day b4 LocWorld 2011: Monday, 13 June, 2011

Arrived 8am Monday, walked all over Barcelona to fight jetlag, from Pl. Pius XII to La Sagrada Familia to Pl. Cataluña. A cabbie finally waved his hand, gesturing compassionately to get in and get back to the hotel.

<View from my hotel room>

In the lobby, I ran into Welocalize pals Erin Wynn, Gavin Grimes, and Derek Coffey. Hijinks ensued. I headed to elevator to go to bed, but ran into Renato who suggested I come out to the Beer Garden for fresh air.  🙂

Met terrific folks who give so much back to the industry through Translators Without Borders, ELIA, and more: Anne-Marie Colliander Lind, Jessica Rathke, George Gombas, Mauricio Garza, John Terninko, and of course, Renato Beninatto.

L10N Gang

Also got in a short Hola with Ulrich Henes, before he had to hurry off to put the final details on LocWorld’s next day to bed.

In the garden, and over tapas, we talked a little work, and alotta life.  Just like I like it. 🙂

Work? Standards. Sales. Global-ready content. How to tell a story.

Life? Family. Adventure. Opportunity. Photos.

Before I knew it, it was 11:30pm. Time to crash. (Flash forward to today: I NOW know that 11:30pm is a quite weak showing, when it comes to being out in Barcelona.)

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Val Swisher

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” was published in 2021 by XML Press.

Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

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