Have Apps, Will Travel

Tomorrow, I will be attending the Apps Go Global conference. It is being held at the Fort Mason Center in San Francisco. There is a diverse speaker list lined up from the world of application development and localization.

I am particularly looking forward to the keynote, “The Mobile App Developer’s Guide to Global Primetime,” being delivered by Don DePalma of the Common Sense Advisory. Other speakers include:

• Boyd Timothy (Appigo)
• Aaron Schliem (Glyph Language Services)
• Danica Brinton (Zynga)
• Bo Lin (iPhone Localizer)
• Daniel Plant (Playdom/Disney)
• Ulrich Henes (The Localization Institute)

After carousing with so many content localization folks, it will be interesting to hear about the challenges that software developers face when trying to make their applications  global ready.

Of course, I will be on the lookout for opportunities where the ContentRules IQ software will be valuable. For example, UI strings that will be localized and translated can definitely benefit from a serious quality check for terminology, style, grammar, and translatability prior to translation.

And, I’m going to meet all kinds of new people! That’s always the fun part. I will be tweeting from the event using the #globalapps hashtag and blogging about what I learn, too.

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Val Swisher

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” was published in 2021 by XML Press.

Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

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